Sell More Books at Every Signing

What an author should order first

Start with the table, because readers see it before they see you. A 3-Sided 6ft Table Throw is $213.99. It covers the front and both sides of a standard 6 ft table and shows your cover, title and name. It gets next day production after you approve the proof, printed in the USA, with $10 ground shipping to any US address.

Then add height. A table only shows at waist level, so a banner stand puts your cover at eye level for people walking past. A 33" x 81" Standard Retractable banner stand is $213.99.

Last, give readers something to take home. 250 4x6 Standard 16pt Gloss postcards are $106.99, which is about $0.43 a postcard. A postcard keeps your name and the next book in front of a reader long after the event.

Table throw sizes for bookstores, libraries and festivals

Ask the venue what table you will get. Bookstores, libraries, schools and book festivals use different tables, and a throw that matches the table looks finished.

A 3-Sided 6ft Table Throw is $213.99. A 3-Sided 4ft Table Throw is $181.89. Both are 3-sided, which means the back stays open so you can sit close and keep boxes under the table.

If you sign at many different venues, the 6ft throw is the safer choice, because it can drape a little long on a shorter table but never leaves a bare edge on a 6 ft one.

Retractable banner, X-stand or table top stand

A Standard Retractable is the usual banner to stand behind at a signing. A 33" x 81" Standard Retractable banner stand is $213.99. The graphic rolls into the base for travel.

An X-stand is the lighter option for authors who fly to events or carry everything in one trip. A 24" x 63" X-Stand is $117.69.

A table top stand sits on the table itself when there is no space behind you, such as a crowded festival row or a small shop. A Table Top Banner Stand with an 11.5" x 17.5" graphic is $106.99. All three get next day production after proof approval.

What to put on your booth graphics

The cover is the brand. Use it big on the banner and on the front of the table throw, with the title and your name in large type. A reader should know what the book is from 10 feet away.

Add one line about the book: the genre and a short hook, or a short line of praise you have permission to use. Add a QR code to your website or a store page so readers who do not buy today can find you later.

If you write a series, put all the covers in a row along the bottom of the banner or across the table throw. Keep the lowest part of a floor banner simple, because the table and the readers in front of it often hide it.

Handouts, stickers and posters

Postcards work as a handout and fit inside a book. Put the cover on the front and your website, newsletter link and series list on the back. 250 4x6 Standard 16pt Gloss postcards are $106.99, which is about $0.43 a postcard.

Business cards suit events where you meet bookstore buyers, librarians and event planners. 250 double-sided 16pt Cardstock cards are $74.89, which is about $0.30 a card.

50 3" x 3" Die-Cut Vinyl stickers are $94.99, which is about $1.90 a sticker. A sticker with your cover art or a quote is a small thank you for readers who buy a book.

25 12x18 16pt Gloss posters are $106.99, which is about $4.28 a poster. Ask the venue to hang one a week or two before the signing so regular customers know you are coming. Postcards, cards, stickers and posters take 48 hours after proof approval.

How to set up a book signing table

Put the throw on first and smooth the front. Stack books in short piles at the front corners, keep your signing spot clear in the middle, and put handouts where a reader can grab one without asking.

Stand the banner behind you on the side where people walk up, so it shows from the aisle and not just from the front. Bring two or three pens, a card reader if you sell your own books, and an email sign up sheet.

Timing for a launch or a signing tour

Work back from the event date. Table throws and banner stands get next day production after you approve the proof. Postcards, cards, stickers and posters take 48 hours. Then add ground shipping time to your address.

When a new book comes out, keep the same booth and swap in the new cover. Reorder from the order page in your account or the Order again link in your shipped order email; the artwork on file carries over, and you send only what changed.

Proof, artwork and shipping

You get a free proof with every order. We email the digital proof after you place your order, and nothing prints until you approve it. Send your cover file and author photo after checkout, or choose Design it for me and we lay out the throw and banner around your cover.

Everything is printed in the USA and ships by ground to any US address. Shipping is $10 for each different product on an order, so a table throw and a retractable banner on one order ship for $20.