Branding & Marketing
Brand Identity
A brand identity is the logo plus the colours, type, layouts and rules that keep your business looking like one business everywhere it shows up.
What is included
- The full logo suite: primary, stacked, icon, one-colour and reversed
- A colour palette with the print and screen values written down
- Typography for headlines, body copy and small print
- A brand guide that shows how the pieces are used and what to avoid
- Business card, letterhead and email signature layouts
- Social profile pictures, cover art and post templates
- Naming and tagline help when you need it
- Every source file, print ready from day one
Who it is for
If one of these sounds like your business, this is the right page.
- A business with a logo but no rules, where every flyer looks like a different company
- An owner about to spend real money on signage and wants it right first
- A service company with trucks, shirts, cards and a website that do not match
- A team that hires outside designers and needs something to hand them
Branding packages
Three ways in, depending on how much of the picture you need handled. Each one is scoped on your onboarding call.
Foundation
Brand Starter
The logo and the identity kit, so everything you print from here on matches.
Best for: A business about to spend money on signs, shirts or a truck and wanting the brand settled first.
What is included
- Discovery call and market look before anything is drawn
- Logo design with real concepts and revision rounds
- Primary, stacked, icon, one-colour and reversed lockups
- Colour palette with print and screen values written down
- Typography for headlines, body copy and small print
- A short brand guide anyone you hire can follow
- Business card and social profile graphics
- Every source file, print ready and yours to keep
Brand and web
Brand and Web
The identity plus the website it lives on, and a care plan that keeps the site healthy.
Best for: An owner who needs the brand and a real website launched together instead of a year apart.
What is included
- Everything in Brand Starter
- A website planned around the pages your customers look for
- Design matched to the brand your print and signage carry
- Mobile-first build, made to load fast on a phone
- Lead forms that send every request straight to your inbox
- Local SEO groundwork: titles, descriptions, schema and a sitemap
- Care plan covering hosting, updates, backups and small edits
- You own the domain and the site
Everything
The Full Rebrand
Brand, website, social kit, print collateral and the wrap design, launched on one timeline.
Best for: A company whose truck, sign, cards and website currently look like four different businesses.
What is included
- Everything in Brand and Web
- Social media brand kit: profile graphics, covers and post templates
- Print collateral pack: business cards, door hangers and leave-behinds
- Vehicle wrap design coordinated with our wrap team
- Signage art prepared for your building, windows and yard signs
- One team and one timeline, with no handoffs between vendors
How it works
Book a call
We talk about your business, your customers and the surfaces your brand has to work on.
Discovery and direction
We study the market, then bring you a direction: the mark, the palette, the type and the reason behind each choice.
Design rounds
You review and we refine, on the logo first and then on the pieces that hang off it.
Launch and rollout
You get the brand book and the files, and we put the brand onto print and signage from the same shop.
Common questions
A logo is one mark. A brand identity is the whole system around it: colours, type, layouts, photography direction and the written rules that keep a business card, a yard sign and a website looking related.
A short one, yes. It is the difference between your next sign matching the truck and your next sign being close but wrong, which is what people notice.
Often yes. If the mark is workable we build the identity around it and clean up the art. If it will not hold up at sign size we will tell you plainly on the call.
It runs in rounds, so you always know what is next and nothing waits on a single long silence. We set the timeline with you on the call, before any work starts.
Talk through brand identity with Tomas
Book a call and we will go over what your business needs, in what order, and what it takes to get there. If you would rather talk now, call (210) 293-5651.