Political Campaign Signs

Built for a Campaign Calendar

The Standard Sign, and the Bulk Ladder Behind It

Campaign signage has one standard and it has not moved in decades. Inline Graphics prints political signs on 4mm coroplast at 24x18, printed double sided so the panel reads from both directions at a corner, a driveway or a polling place approach. One sign is $53.49 single sided and $64.19 double sided, and that same panel hung portrait is the 18x24 you see on lawns.

Campaigns do not buy signs one at a time, so the real question is where you land on the ladder. Single quantities run one to five, from $64.19 up to $133 for five double sided. Past that the pricing lives in the sign and stake packs, which are double sided with one wire H-stake per sign already included: $139.09 for 10 signs, $267.49 for 20, $545.69 for 50, and $1,080.69 for 100, which is about $10.81 a staked sign. City council, school board and county races usually order in the hundreds, so ask us for the number on a run larger than 100 before you commit.

Two rules are worth knowing before a campaign sign goes to print, and both are set state by state. Nearly every state requires political advertising to say that it is political advertising and to carry the full name of the person, political committee, or candidate who paid for it, so leave room in the layout for that disclosure line. Texas, for one, sets it out in Election Code Section 255.001. Most states also keep signs out of the public road right of way, where they can be confiscated and civil penalties apply, so plan placements on private property with the owner's permission. We print signs rather than give legal advice, so confirm the specifics for your state with your campaign treasurer, your state ethics commission, or your attorney. If we do not see a disclosure line on your artwork, we will flag it on your free digital proof.

Size choice is really a speed choice. The 24x18 panel is right for residential streets and yard placements. Where the road is wider and traffic is moving, the 36x24 extra large sign carries a name at highway speed: $85.59 for one double sided, $235.39 for ten, and $1,936.69 for a hundred, or $181.89 to $1,487.29 as stake packs. A small number of large signs at the busiest intersections plus a large number of standard signs on lawns is how most winning sign programs are actually shaped.

Plan the reorder before the first sign goes in the ground. Signs are lost, stolen and mowed through an entire cycle, and a campaign that buys exactly enough runs out in October. Order the first wave with a second wave already budgeted, keep the artwork with us so nothing needs rebuilding, and know that production is the next business day after proof approval with flat $10 shipping per order. A standard wire H-stake for every sign is included in the price, one per sign, and the heavy duty grade is an upgrade for hard ground, priced on your order in the buy box. The heavy duty grade is worth it on windy corners.