What a trade show exhibitor should order first
Start with the backwall, because it is what people see from down the aisle. A Non-Lit SEG Display, 10 ft with graphic, frame and bag is $974.99. It gets next day production after you approve the proof, is printed in the USA, and ships by ground to any US address for $10 per product.
Add a printed table throw so the front of the booth carries your name too. A 3-Sided 6ft Table Throw is $213.99.
Then put a banner stand at the edge of the aisle. A 33" x 81" Standard Retractable banner stand is $213.99. These three pieces, plus handouts, cover a standard 10x10 booth.
Backwalls: SEG, fabric pop up and step and repeat
SEG means silicone edge graphic. The fabric print has a thin silicone strip sewn around its edge that presses into a channel in the frame, which pulls the fabric flat and tight. A Non-Lit SEG Display, 10 ft with graphic, frame and bag is $974.99. A 20 ft wide booth takes the 20 ft display. A Non-Lit SEG Display, 20 ft with graphic, frame and bag is $1,779.99.
The Velcro Fabric Pop-Up is a 10 ft fabric backwall whose graphic attaches with Velcro. A Velcro Fabric Pop-Up Display, 10 ft with graphic, frame and soft bag is $1,034.99. The SEG displays and the Velcro Fabric Pop-Up also sell the graphic only, as a replacement print, for when your message changes.
A step and repeat backdrop suits press walls, awards and sponsor walls where people take photos. A 10' W x 8' H Step and Repeat Backdrop with graphic and frame is $534.99.
Table throws and table covers
Check your exhibitor kit for the table size, then match the throw to it. A 3-Sided 6ft Table Throw is $213.99. A 3-Sided 8ft Table Throw is $246.09. A 3-Sided throw covers the front and both ends and leaves the back open, so staff can sit and reach boxes under the table.
A stretch cover fits the table tightly for a clean, modern look. A 6ft Stretch Table Cover is $353.09. On the table itself, a small banner stand adds a second message at eye level. A Table Top Banner Stand with an 11.5" x 17.5" graphic is $106.99.
Table throws, stretch covers and tabletop stands all get next day production after proof approval.
Banner stands that stop the aisle
A retractable banner stand rolls the graphic into its base and pulls up like a window shade. A 33" x 81" Standard Retractable banner stand is $213.99. An X-stand is a lighter option with the graphic held on a folding frame. A 24" x 63" X-Stand is $117.69.
Place the stand at the aisle edge, not behind the table, and give it one short line that tells people why to stop. If you speak from a podium at the show, wrap it in your brand. A Podium Wrap is $269.99.
Handouts that leave the booth
Rack cards fit display racks and booth tables and carry more than a business card. 250 4x9 Cover Stock rack cards are $203.29, which is about $0.81 a rack card. Rack cards take 3 to 5 business days after proof approval.
Business cards go to every serious lead. 250 double-sided 16pt Cardstock cards are $74.89, which is about $0.30 a card. Stickers are the giveaway people actually take. 50 3" x 3" Die-Cut Vinyl stickers are $94.99, which is about $1.90 a sticker. Cards and stickers are produced in 48 hours after proof approval.
Cases and podiums
A Hard Case to Podium is $574.99. It carries your gear to the show and turns into a podium in the booth. A Podium Kit is $789.99. Both get next day production after proof approval.
Booth design tips
Put your logo and one short line high on the backwall, where people can see it over the heads of the crowd. Keep the lower part of the backwall simple, because the table will hide it.
Use the same colors and logo on the backwall, the throw and the banner stand so the booth reads as one brand from the aisle. Add a QR code to the banner stand or the rack card, not the backwall, where people stand close enough to scan it.
Timing, proof, artwork and shipping
Order early enough to allow for the proof, production and ground transit before your ship to show date. You get a free proof with every order. We email the digital proof after you place your order, and nothing prints until you approve it. Production times count from that approval.
No artwork yet? Check out and send your logo after, or choose Design it for me, which is free on any item that is $499 or more. For the next show, reorder from the order page in your account or the Order again link in your shipped order email. Everything is printed in the USA and ships by ground to any US address, $10 for each different product on an order.