Shipping$10 shipping per product, anywhere in the US*
Summit Coffee trade show booth with a full color fabric backwall, printed table throw and retractable banner

Build a Booth People Stop At

10 ft fabric backwall with frame and bag$974.99

Shop the Starter Kit Pay now, design after

*Shown with a table throw and a retractable banner, sold separately.

10 ft Booth Starter Kit

The 10 ft Booth Starter Kit fills a standard 10x10 booth: a Non-Lit SEG Display, 10 ft backwall, a 3-Sided 6ft Table Throw, a 33" x 81" Standard Retractable banner stand for the aisle and rack cards to hand out.

  1. 10 ft SEG Fabric Backwall10 ft SEG Fabric BackwallNon-Lit SEG Display, 10 ft with graphic, frame and bag$974.99
  2. Custom Tablecloth with Logo, 6 ft Table ThrowCustom Tablecloth with Logo, 6 ft Table Throw3-Sided 6ft Table Throw$213.99
  3. Retractable Banner Stand, 33x81Retractable Banner Stand, 33x8133" x 81" Standard Retractable banner stand$213.99
  4. Rack Card PrintingRack Card Printing250 4x9 Cover Stock rack cards$203.29
Kit total, 4 items$1,606.26
Artwork prep, $14.99 an item
$59.96
Shipping, $10 a product
$40
Sales tax, 8.25%
$140.76
At checkout
$1,846.98
  • Free digital proof, nothing prints until you approve it
  • Printed in the USA
  • Ships to any US address
  • Fine tune sizes and options in your cart

Plan the booth before the artwork

Read the exhibitor kit for the booth width and table size, then give the backwall one message people can read from the aisle.

10 ft SEG Fabric BackwallStart here10 ft SEG Fabric BackwallChoose a 10 ft SEG fabric backwall with a silicone edge graphic pressed into its aluminum frame.From $974.99Non-Lit SEG Display, 10 ft with graphic, frame and bagChoose a 10 ft SEG backwall

Size and material guide

Match the booth and the table

A 3-sided table throw leaves the back open; a 4-sided throw closes it.

SEG and Velcro pop-up pages offer complete hardware kits and graphic-only replacements; match any replacement to the display you own.

Give the aisle a reason to stop

Use the banner for the invitation, then let the table and counter support the conversation.

Retractable Banner Stand, 33x81Start hereRetractable Banner Stand, 33x81Put the reason to stop on a retractable fabric banner that rolls into its base for travel.From $213.9933" x 81" Standard Retractable banner standChoose a retractable banner

Keep the booth. Refresh the message.

Reorder from the order page in your account, or from the Order again link in your shipped order email. Your artwork on file carries over.

For a new event, product message or contact detail, order updated artwork instead of relying on the same-artwork reorder alone. Match replacement graphics to your existing hardware and check the proof before you approve it.

Pay now, design after

Ideas to start from: A 10 ft or 20 ft backwall with the table throw and retractable banner in one matching set.

You get a free proof with every order. We email the digital proof after you place your order, and nothing prints until you approve it.

Frequently Asked Questions

What do I need for a 10x10 trade show booth?

A 10 ft backwall, a printed table throw and one banner stand at the aisle cover the basics, plus handouts. A Non-Lit SEG Display, 10 ft with graphic, frame and bag is $974.99. A 3-Sided 6ft Table Throw is $213.99.

SEG or pop up display: which should I choose?

Both are 10 ft fabric backwalls with graphic, frame and bag. SEG has a fabric graphic with a silicone edge pressed into the frame for a tight, flat look. The Velcro Fabric Pop-Up attaches its fabric with Velcro. A Velcro Fabric Pop-Up Display, 10 ft with graphic, frame and soft bag is $1,034.99.

Can I buy only a new graphic for my backwall?

Yes. The SEG displays and the Velcro Fabric Pop-Up also sell the graphic only, as a replacement print. Order it from the same product page when your message changes.

What size backwall fits a 10x10 booth?

A 10 ft wide backwall fills the back of a 10x10 booth. A 20 ft wide booth takes the 20 ft display. A Non-Lit SEG Display, 20 ft with graphic, frame and bag is $1,779.99.

More questions
What is a table throw?

A table throw is a printed fabric cover that drapes over a show table and puts your logo across the front. A 3-Sided 6ft Table Throw is $213.99. Table throws get next day production after proof approval.

6 ft or 8 ft table throw?

Match the table the show gives you, and check your exhibitor kit for the table length. A 3-Sided 6ft Table Throw is $213.99. A 3-Sided 8ft Table Throw is $246.09.

Table throw or stretch table cover?

A throw drapes loosely and the 3-Sided style leaves the back open for staff. A stretch cover fits the table tightly like a sleeve. A 6ft Stretch Table Cover is $353.09.

What is a retractable banner stand?

A retractable banner rolls into its base and pulls up like a window shade, so it travels in one piece. A 33" x 81" Standard Retractable banner stand is $213.99. It gets next day production after proof approval.

Retractable banner or X-stand?

A retractable stores the graphic inside the base. An X-stand is lighter and holds the graphic on a folding frame. A 24" x 63" X-Stand is $117.69.

How do I make my trade show booth stand out?

Use one big message on the backwall that reads from the aisle, keep the table clear, and put a banner stand at the aisle edge with the one reason to stop. Match colors across the backwall, throw and banner so the booth reads as one brand.

Do you sell a shipping case that becomes a podium?

Yes. A Hard Case to Podium is $574.99. A podium with graphics comes as a kit. A Podium Kit is $789.99. A Podium Wrap is $269.99.

Do I get a proof before anything prints?

Yes. You get a free proof with every order. We email the digital proof after you place your order, and nothing prints until you approve it. We do not make free proofs or mockups before an order is placed, but a price quote is free anytime.

Can I order now and send my artwork later?

Yes. Choose to send artwork after checkout and send your files once the order is in. Artwork prep for that option is $14.99 per item. If you would rather we design it, Design it for me is $29.99 per item and free on any item that is $499 or more.

How much is shipping?

Ground shipping is $10 for each different product on your order, to any US address. For example, an order with two different products ships for $20. Everything is printed in the USA.

How do I reorder the same design?

Open the order page in your account and reorder it, or use the Order again link in your shipped order email. The artwork on file carries over, so you do not start from scratch.

More about trade show exhibitors

What a trade show exhibitor should order first

Start with the backwall, because it is what people see from down the aisle. A Non-Lit SEG Display, 10 ft with graphic, frame and bag is $974.99. It gets next day production after you approve the proof, is printed in the USA, and ships by ground to any US address for $10 per product.

Add a printed table throw so the front of the booth carries your name too. A 3-Sided 6ft Table Throw is $213.99.

Then put a banner stand at the edge of the aisle. A 33" x 81" Standard Retractable banner stand is $213.99. These three pieces, plus handouts, cover a standard 10x10 booth.

Backwalls: SEG, fabric pop up and step and repeat

SEG means silicone edge graphic. The fabric print has a thin silicone strip sewn around its edge that presses into a channel in the frame, which pulls the fabric flat and tight. A Non-Lit SEG Display, 10 ft with graphic, frame and bag is $974.99. A 20 ft wide booth takes the 20 ft display. A Non-Lit SEG Display, 20 ft with graphic, frame and bag is $1,779.99.

The Velcro Fabric Pop-Up is a 10 ft fabric backwall whose graphic attaches with Velcro. A Velcro Fabric Pop-Up Display, 10 ft with graphic, frame and soft bag is $1,034.99. The SEG displays and the Velcro Fabric Pop-Up also sell the graphic only, as a replacement print, for when your message changes.

A step and repeat backdrop suits press walls, awards and sponsor walls where people take photos. A 10' W x 8' H Step and Repeat Backdrop with graphic and frame is $534.99.

Table throws and table covers

Check your exhibitor kit for the table size, then match the throw to it. A 3-Sided 6ft Table Throw is $213.99. A 3-Sided 8ft Table Throw is $246.09. A 3-Sided throw covers the front and both ends and leaves the back open, so staff can sit and reach boxes under the table.

A stretch cover fits the table tightly for a clean, modern look. A 6ft Stretch Table Cover is $353.09. On the table itself, a small banner stand adds a second message at eye level. A Table Top Banner Stand with an 11.5" x 17.5" graphic is $106.99.

Table throws, stretch covers and tabletop stands all get next day production after proof approval.

Banner stands that stop the aisle

A retractable banner stand rolls the graphic into its base and pulls up like a window shade. A 33" x 81" Standard Retractable banner stand is $213.99. An X-stand is a lighter option with the graphic held on a folding frame. A 24" x 63" X-Stand is $117.69.

Place the stand at the aisle edge, not behind the table, and give it one short line that tells people why to stop. If you speak from a podium at the show, wrap it in your brand. A Podium Wrap is $269.99.

Handouts that leave the booth

Rack cards fit display racks and booth tables and carry more than a business card. 250 4x9 Cover Stock rack cards are $203.29, which is about $0.81 a rack card. Rack cards take 3 to 5 business days after proof approval.

Business cards go to every serious lead. 250 double-sided 16pt Cardstock cards are $74.89, which is about $0.30 a card. Stickers are the giveaway people actually take. 50 3" x 3" Die-Cut Vinyl stickers are $94.99, which is about $1.90 a sticker. Cards and stickers are produced in 48 hours after proof approval.

Cases and podiums

A Hard Case to Podium is $574.99. It carries your gear to the show and turns into a podium in the booth. A Podium Kit is $789.99. Both get next day production after proof approval.

Booth design tips

Put your logo and one short line high on the backwall, where people can see it over the heads of the crowd. Keep the lower part of the backwall simple, because the table will hide it.

Use the same colors and logo on the backwall, the throw and the banner stand so the booth reads as one brand from the aisle. Add a QR code to the banner stand or the rack card, not the backwall, where people stand close enough to scan it.

Timing, proof, artwork and shipping

Order early enough to allow for the proof, production and ground transit before your ship to show date. You get a free proof with every order. We email the digital proof after you place your order, and nothing prints until you approve it. Production times count from that approval.

No artwork yet? Check out and send your logo after, or choose Design it for me, which is free on any item that is $499 or more. For the next show, reorder from the order page in your account or the Order again link in your shipped order email. Everything is printed in the USA and ships by ground to any US address, $10 for each different product on an order.

Questions? Call

(210) 293-5651

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Trade show exhibitors can order a Non-Lit SEG Display, 10 ft with graphic, frame and bag for $974.99, printed in the USA with a free proof with every order and shipped to any US address.