Small Business Printing: The First Ten Items to Buy

What are the first ten print items, and why this order?

Small business printing starts with a short list bought in order, not a cart full of extras. One hundred 3.5 by 2 inch 16pt business cards from Inline Graphics are $64.19. Each different product adds flat $10 ground shipping.

1. Business cards, so you can hand someone a number.
2. Signage at the door, so the entrance says who is inside.
3. Flyers or postcards, so a short offer can leave the building.
4. A banner, so the offer can be read from farther away.
5. Yard signs, when you have a yard or a job site you are allowed to use.
6. Car magnets, when a vehicle is already driving for the work.
7. Brochures or rack cards, when a counter display needs more than a flyer.
8. A retractable banner stand, when you set up at rooms you do not own.
9. Door hangers, when you have a counted set of doors.
10. A canopy, when you have a repeating outdoor event.

The order moves from direct introductions to pieces that need a suitable yard, vehicle, display, route, or event. Print marketing holds the paper, and the business card cost guide covers item 1.

What do cards, a door sign, flyers, and a banner cost?

One hundred business cards, 3.5 x 2 in on 16pt stock, are $64.19. One side or both sides is the same price. Fifty cards are $53.49, which is the smaller start if the phone number is not final. Five hundred are $96.29 and 1,000 are $117.69. Production is 48 hours after you approve the proof. Order them on the paper business cards page. Put the name and one phone number in the middle of the card.

The starter sign at the door is a window cling, not a sidewalk frame. One 12 x 18 in static cling is $32.09. One 24 x 36 in cling is $74.89 if the glass has room for a larger offer. Static cling uses no adhesive, and inside mount and outside mount are the same price. Production is 48 hours after approval. Use it for hours or one offer. Peel it off when the offer ends.

Flyers and postcards share a starter price. One hundred 4 x 6 in flyers on Standard 16pt Gloss are $74.89, and 100 postcards at that size and stock are $74.89. The postcard price includes both sides. Order flyers on the custom flyers page when you will hand them out. Order postcards if you may mail them later. We print them and ship them to you. We do not mail them or sell postage. On this 16pt stock, production is 48 hours after approval. Two hundred fifty of the 4 x 6 in flyers are $106.99, and 500 are $149.79. Stay at 100 until you have counted the hands.

The starter banner is one 4 x 2 ft single-sided 13oz vinyl banner at $66.00. Move to a 6 x 3 ft single-sided 13oz banner at $133.00 when the wall or the entrance can hold it. Hems and grommets are included. Production is 3 business days after approval. Thirteen-ounce vinyl fits an indoor hang or a short outdoor run. A banner that will stay outside for a long time should be compared in 15oz before you approve the proof.

What do yard signs, car magnets, and rack cards cost?

One 18 x 24 in single-sided 4mm coroplast yard sign is $53.49. The same sign printed on both sides is $64.19. A standard wire H-stake is $3.00 each and is not in the sign price. A heavy-duty stake is $4.00 each on orders of 10 signs or more. Production is the next business day after approval. Buy one sign when you have one permitted place to put it. Identify the responsible road authority, then check applicable city, county, state, property-owner, and association rules. This official road-authority guidance shows why local permission may not control a state-maintained road. This is general information, not legal advice.

One 24 x 12 in vehicle magnet on 30 mil magnetic vinyl with square corners is $74.89. That page's sizes run from 18 x 12 in to 72 x 24 in, and its prices run from $64.19 to $213.99. Production is 48 hours after approval. Confirm the clean, flat, painted steel panel attracts a magnet, then measure the usable area. Aluminum panels, handles, and curves can rule out the size. This magnet is item 6 because it needs a suitable vehicle, not because it is more important than cards.

Rack cards are the smaller display piece. Two hundred fifty double-sided Cover Stock rack cards at 3.5 x 8.5 in are $181.89. Five hundred are $192.59. The 4 x 9 in size starts at $203.29 for 250. Brochures start higher and fold: 250 of an 8.5 x 11 in half-fold or tri-fold, on 70# text, full color both sides, are $246.09. Production for rack cards and brochures is 3 to 5 business days. Pick a rack card when a counter holder is narrow. Pick a brochure when you need panels. Neither one replaces the 100-flyer starter.

What do a retractable, door hangers, and a canopy cost?

A Standard retractable banner stand at 33 x 81 in, stand plus a UV printed fabric insert, is $213.99. The same size with a matte banner insert is $235.39. Production is the next business day after approval. This is the piece you take into a room, a fair aisle, or a lobby where you cannot leave hardware behind. Order it on the standard retractable page when those rooms are already on the calendar. A shop that never leaves its own building can stay with the vinyl banner.

Door hangers start at 250. Two hundred fifty 3.5 x 8.5 in UV Gloss Cover Stock hangers, printed on both sides with a handle slot, are $246.09. Five hundred are $267.49. A 4.25 x 11 in UV Gloss Cover Stock hanger is $385.19 for 250. Production is 3 to 5 business days. Use authorized doors, not mailboxes. 18 U.S.C. 1725 covers knowingly and willfully depositing unstamped mailable matter in a Postal Service-approved mailbox with intent to avoid postage. Hang door hangers only where you are allowed to. If you cannot list the doors, wait.

The event piece is the canopy. One 10x10 full custom canopy with the V6 frame is $973.69, including ropes, stakes, and a standard carry bag. The canopy prints full color, dye-sublimated seam to seam, so a simple logo on one background color and a full photo layout cost the same. Production is 3 to 4 business days after approval. The fabric is 6 oz weatherproof polyester. No wind rating and no fire rating are published. If an event requires a certificate, contact us before you order, and check that event's fire rules. We print and ship the tent. We do not set it up. Artwork design is included on the canopy, and the AI image fee is waived. The proof still arrives after the order.

How do you avoid buying the later items too soon?

Match each item to a job you can name this month. Cards need conversations. A cling needs glass. Flyers need a handout count. A banner needs a wall or a railing. A yard sign needs a permitted spot. A magnet needs a clean, flat, painted steel panel that attracts a magnet. Rack cards need a holder. A retractable needs a room away from the shop. Door hangers need 250 authorized doors. A canopy needs a repeating outdoor event.

There is no production setup fee. For every item except the canopy, a file or image is made print ready for $14.99 per item, once, not per side. Design it for me is $29.99 with two revisions. That design fee is free when the item itself is $499 or more. Among these ten starter prices, only the full custom canopy clears that line, and canopy design is included. The retractable at $213.99 does not clear it. The door hangers at $246.09 do not either.

What do artwork, proof, and shipping add?

The free digital proof is emailed after you order. Nothing prints until you approve it. Approve artwork on a weekday before 12 PM Central and production starts the next business day. Artwork approved after noon or on a weekend counts as approved the next business day. The production times above begin at proof approval. Ground shipping then takes about 3 business days. Production and estimated transit are separate parts of the schedule, so the transit estimate is not an arrival promise.

Shipping is a flat $10 per product. The first four items, ordered together, are four products and four shipping charges. Ordering them on different days does not merge the fee. Printed in the USA.

Each table row is an individually priced product, not a bundled kit. A wire H-stake for the yard sign is $3.00 extra. Four sandbags add $133.00 to the canopy order if the ground will not take a stake. An 8.5 x 11 in brochure, half-fold or tri-fold, is $246.09 for 250 if you need folds instead of a rack card. A 6 x 3 ft 13oz banner is $133.00 if the 4 x 2 ft banner is too small for the wall you measured.

Need custom flyers or other custom printing? Inline Graphics helps businesses, churches, schools, and event organizers across the country design and print cards, banners, signs, decals, displays, and marketing materials that get noticed. Contact us today for a quote.