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A Frame Sidewalk Sign: Which of the 3 Frames Should You Buy

Jean

October 31, 2026Updated November 3, 20268 min read

Three white plastic A frame sidewalk signs with red and gold inserts advertising coffee, lunch specials and daily hours stand outside a brick corner cafe.

Which A-Frame Sidewalk Sign Should You Choose?

A Standard Signicade A-frame with a 24 x 36 inch graphic is $267.49, a Simposign II with a 22 x 28 inch graphic is $278.19, and a Deluxe Signicade is $374.49. Each prints in 3 business days after proof approval, is printed in the USA, and ships for a flat $10.

Choose a Standard Signicade for one permanent message at the full 24 x 36 inch size, a Deluxe Signicade when you want to swap 24 x 36 inch inserts and pick a black or white frame, and a Simposign II when you want a lighter frame with swappable 22 x 28 inch inserts. All three are complete sidewalk signs: the frame arrives with your printed graphic, ready to stand outside the door.

An A-frame sidewalk sign, also called a sandwich board, is a two-sided folding frame that stands on a sidewalk, patio or parking lot. It catches people walking past, points them to the door, and comes back inside at closing time. The three frames below all do that job. They differ in graphic size, how the graphic attaches, frame color and price.

Frame Graphic How it attaches From, one side
Standard Signicade, white 24 x 36 in Adhesive vinyl on the frame face $267.49
Deluxe Signicade, white or black 24 x 36 in Coroplast insert in a drop-in recess $374.49
Simposign II, white 22 x 28 in Coroplast insert in a drop-in recess $278.19

Every frame is made in 3 business days after you approve the free digital proof, printed in the USA, and shipped for a flat $10 per product to any US address.

A white Simposign II A-frame with a Fresh Bread graphic for Sunrise Bakery standing on a brick sidewalk outside the bakery

How Much Does an A-Frame Sidewalk Sign Cost?

A complete A-frame with one printed side starts at $267.49 for the Standard Signicade, $278.19 for the Simposign II and $374.49 for the Deluxe Signicade. The price covers the frame and the printed graphic, not just the print.

Each product page offers four builds. Frame with a graphic for one side, frame with graphics for both sides, and a Graphic Only choice in 1 or 2 pieces for a frame you already own. The total updates as you pick, so the number on the page is the number you pay before shipping.

Two smaller costs can apply. If your artwork needs work, AI image to print makes any image, PDF or Canva export print ready for $14.99 per item. If you have no artwork, Design it for me builds the layout for $29.99 with two revisions, free on an item of $499 or more. Shipping is a flat $10 per product.

What Makes the Standard Signicade Different?

The Standard Signicade carries the largest graphic of the three, 24 x 36 inches, as adhesive vinyl applied to the frame face rather than a separate board. The frame is a white hollow body about 46 inches tall, 25 inches wide and 3 inches deep, and it weighs about 19 pounds, which helps it stay put on a breezy sidewalk.

Because the vinyl is applied straight to the frame, the Standard Signicade suits a message that stays the same for months: a business name, a logo, a menu category, an arrow to the entrance. When the message does change, the Graphic Only choice prints a new adhesive vinyl graphic for the same frame.

A barbershop is a good fit. Picture Crossline Barber Co. with its logo, the words Walk Ins Welcome and an arrow on both sides. That message never changes, so the lowest priced full size frame is the right call.

Which A-Frame Is Easiest to Update?

The Deluxe Signicade and the Simposign II are the easiest to update, because both hold a printed coroplast insert in a recessed channel. The insert drops in and lifts out by hand. Order a set of seasonal inserts and swap them by hand, with no adhesive and no tools.

The Deluxe Signicade takes a 24 x 36 inch insert, the same size as the Standard Signicade graphic, and it is the only one of the three offered in a black frame. A black frame looks sharp outside a restaurant, a boutique or a salon with a dark storefront. The Simposign II takes a 22 x 28 inch insert in a lighter white frame that is easy to carry in and out each day.

Picture Juniper Street Bakery with a Simposign II by the door. A Fresh Bread insert runs all week, a Saturday Pastry Special insert goes in on weekends, and a holiday order insert runs in December. Each new insert is a Graphic Only order, so the frame is bought once.

A hand smoothing a colorful adhesive vinyl graphic onto a white Standard Signicade frame with a felt squeegee
Standard Signicade: the graphic is adhesive vinyl applied straight to the frame face.
Close view of a printed coroplast insert seated in the recessed channel of a black Deluxe Signicade frame
Deluxe Signicade: a printed coroplast insert drops into a recessed channel and lifts out for a swap.

Should Both Sides Show the Same Design?

Print both sides in most cases, and use the same design on each. An A-frame stands so that one face reads to people walking one direction and the other face to people walking the other. A blank back loses half the sidewalk.

Use two different designs when the two directions want different messages. A shop on a corner might point one face toward its parking lot with an arrow and Parking Behind, and point the other face toward the main sidewalk with its daily special. Choose 2 pieces on the product page, and the proof shows both faces before anything prints.

How Much Should a Sidewalk Sign Say?

A sidewalk sign should say one thing a walker can read in about three seconds: the business name, one offer or instruction, and an arrow if the door is not obvious. People pass an A-frame at walking speed, often at an angle, so short words in large letters work best.

A useful rule is one inch of capital letter height for every 10 feet of reading distance. A headline 3 to 4 inches tall reads easily across a sidewalk and from the curb. Keep the layout simple:

  1. Top third: the business name or logo.
  2. Middle: one offer or one instruction, the largest words on the sign.
  3. Bottom: an arrow, hours or a website, kept small.

Keep the bottom few inches light on detail, since that part of the face is closest to the ground and the easiest to miss. Strong contrast, dark letters on a light field or white letters on a dark field, reads best in bright sun.

What About a Real Estate A-Frame?

A real estate A-frame is a different product: a steel frame that holds a 24 x 18 inch double-sided coroplast sign with grommets and zip ties, built for open house directionals and curbside listings rather than a storefront. A 24" x 18" Real Estate A-Frame is $119.99. Artwork prep is $14.99 per item. Printed in the USA the next business day and shipped nationwide, flat $10 shipping to any US address.

The powder coated steel frame folds up for a car trunk and has a rider clip and a flag holder, so an agent can set out several before an open house and collect them after. The real estate A-frame page sells the sign and frame together, and the real estate sign hub collects every listing sign we print.

For a storefront that wants one sign out every day for years, stay with the Signicade family. For a weekend of open house arrows, the real estate A-frame is the better tool.

What Should You Check Before You Order?

Check where the sign will stand, whether you need one side or two, and whether your city allows sidewalk signs at that spot. Many cities and shopping centers have rules about where an A-frame may stand and how much walkway it must leave clear, so check with your landlord or city before you buy.

On the proof, confirm the graphic size matches the frame: 24 x 36 inches for the Standard and Deluxe Signicade, 22 x 28 inches for the Simposign II. Check that the phone number and website read correctly, and that nothing important sits near the edge where the frame or channel covers it.

How Do You Order an A-Frame Sign?

Open the product page for your frame, choose one printed side or two, pick the frame color on the Deluxe Signicade, and send your file. Approve the free digital proof, and the sign is made in 3 business days, then ships by tracked ground service for a flat $10 per product.

Start with the Standard Signicade, the Deluxe Signicade or the Simposign II. For a deeper side by side on two of the frames, read Signicade vs Simposign II and Standard vs Deluxe Signicade.

Frequently Asked Questions

A Standard Signicade with one 24 x 36 inch printed graphic is $267.49, a Simposign II with one 22 x 28 inch graphic is $278.19, and a Deluxe Signicade with one 24 x 36 inch insert is $374.49. Shipping is a flat $10 per product to any US address.

A Standard Signicade carries a 24 x 36 inch adhesive vinyl graphic applied to the frame face. A Simposign II is a lighter frame that holds a 22 x 28 inch printed coroplast insert in a drop-in recess, so the graphic lifts out and swaps. Starting prices are $267.49 and $278.19.

Yes. Every frame comes with a graphic for one side or for both sides. Choose 2 pieces on the product page to print both faces, which lets people walking from either direction read the sign.

Yes. Each frame has a Graphic Only choice, in 1 or 2 pieces, for a frame you already own. On the Deluxe Signicade and Simposign II that is a new coroplast insert that drops in. On the Standard Signicade it is a new adhesive vinyl graphic.

Standard Signicade, Deluxe Signicade and Simposign II A-frames are made in 3 business days after you approve the free digital proof. They ship by tracked ground service for a flat $10 per product, and the product page shows the arrival window.

The Standard Signicade and the Simposign II come with a white frame. The Deluxe Signicade is offered with a white or a black frame, chosen on its product page. The printed graphic can be any full color design.

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