Channel Letters

Cravin Illuminated Storefront Sign

Cravin · San Antonio, TX

A new shop in a brick strip center needed a sign that matched a playful brand: rounded lettering and a daisy with a face. A standard letter set would have lost the character of the logo.

The sign is built as one contoured illuminated shape. The Cravin wordmark and the daisy are cut to the logo's outline, faced in the brand color with a dark return around the edge, and mounted on the brick fascia above the storefront glass.

By day it reads as a bold flat mark against the brick. After dark the face lights up and the letters glow, so the shop is easy to find from the parking lot at any hour.