Pop Up Display Design: 36 x 90 and 48 x 90 in Tension Fabric

Where Should the Headline Go on a Pop Up Display?

Someone walking the aisle does not stop to read a paragraph. The pillowcase is 90 inches tall. The useful part of that height is the top half.

• One headline, short enough to read while walking, high enough to clear the people standing in front of the stand.
• The logo in that same upper area. A logo at the bottom is a logo behind a shoulder.
• One picture in the middle, if you need a picture at all. A product, a face, or a simple scene. Not a collage.
• The bottom of the graphic as color or a simple pattern. Chairs, a table and the people working the booth cover it.

Do not put the offer, the booth number or the only phone number in the bottom 18 inches. That band is decoration. If the booth number has to be on the wall, put it up with the headline, large, or put it on a small sign at the table where people are already stopped.

The 36 inch width is a narrow wall. Five to eight words fit if the type is large. A sentence does not. The 48 inch width buys you 12 more inches, which is enough for a slightly longer line or a logo beside the words. It is not enough for two columns of body copy. Both sizes are 90 inches tall, so the top half rule does not change when you spend the extra $85.60. You are buying width, not a second headline zone.

Design the file at the size you are buying: 36 by 90, or 48 by 90. A file drawn for a 10 foot wall, then shrunk, turns the headline into the small type you were trying to avoid. A file drawn for a landscape banner, then cropped, loses the top of the logo. Build portrait, at the inch size, and look at the proof from across the room.

What Contrast Works on a Show Floor?

Hall lighting is flat and overhead. A pale graphic goes gray.

Use light type on a dark field, or a dark brand color on a clean light field. Skip pastel on pastel and color on color. The pillowcase is dye sublimated fabric, so it stays matte under a flash. That helps photographs of the booth. It does not help a low contrast file. If the headline does not pop when you look at the proof in grayscale, it will not pop on the floor.

White type on a photo of a sky is the usual miss. The sky is already light. The type vanishes. Put the words on a solid band, or move them onto the dark part of the picture. A thin font makes the same mistake. The aisle is not a magazine page. A heavier weight, in one color, is the line that survives.

The same rule is why a shiny vinyl banner and this pillowcase photograph differently. Vinyl can glare under a flash. This fabric does not. You still have to give the flash something to see. Contrast is the something.

Single Sided or Double Sided?

On this product the second side does not cost more. The reason to choose it is the floor plan.

Against the back of a booth, single sided is enough. The frame's back is not the aisle. You are not saving money by choosing it. You are choosing not to print a face nobody walks past. In an island space, or anywhere people walk behind the stand, double sided gives you a finished face on both sides for the same $449.39 or $534.99.

A lobby, a salon floor or a photo moment can be either. If guests stand on one side and the wall is behind the frame, single sided. If guests walk around the stand to get into the photo, double sided, so the back of the frame is not bare tube in the picture. The rear of the stand, before the pillowcase is on, is the tube frame and the steel plate. The zip hides that on the faces you print.

You do not get two unrelated designs for the price of one unless you build them that way in the file. Double sided means a finished back. Use the same headline rules on that back. A back that is a block of sponsor names is still a block of sponsor names, and it still fails from ten feet.

How the Stand Is Used

Trade show backdrops are the main job. The stand is the wall behind a 6 ft or 8 ft table, tall enough that the headline clears the people working the booth. A branded photo wall uses the same kit: people stand in front, the words stay in the top half, and the matte fabric keeps the flash from blowing out a vinyl sheen.

Corporate and tech events, a pop-up retail wall, and a reusable display you wash and pack are the other jobs on the product page. The case is what makes the reuse practical. Tubes, plate and pillowcase go in it. At the next show you zip on the same pillowcase, or you order a replacement pillowcase if the offer changed.

A step and repeat backdrop, a retractable banner and a canopy tent are different products. This stand is the pillowcase on the aluminum frame, in the two sizes above. If the booth also needs a printed cloth on the table, that throw is its own page and its own price. The stand does not include it.

Keep the words on the pillowcase true at the next show. A date baked into the headline makes the case a one-time purchase. Print a second graphic later if one event needs its own line, and leave the everyday pillowcase undated.

What We See on Pop Up Proofs

• A brochure pasted onto the pillowcase. Paragraphs do not read from ten feet.
• The logo in the bottom third, then a photo of the booth where the logo is missing.
• Type sized for a 10 foot wall on a 36 inch wide graphic. This stand is 36 or 48 inches across and 90 inches tall. Design at that size.
• A date baked into the headline. The pillowcase is reused. Keep the words true at the next show.
• Pale type on a pale photo. It looked fine on the laptop and it disappears under hall lights.
• Double sided art that puts the only offer on one face and a pattern on the other, in an island booth where half the aisle sees the pattern.
• Graphic only ordered as a first stand. There is no frame, no plate and no case in that box.

Production

Next day production starts after the free proof included with every order is approved. Add shipping after that. The order ships for a flat $10. Put the show date in the notes if the case has to be in the crate before a date you cannot move.

The stand is printed in the USA. Order the size on the tension fabric stand page.